Law Firm Social Media Marketing Tips
Are you using social media marketing to promote your law firm? Social media marketing refers to the process of gaining website traffic or brand awareness through social media websites (channels).
Social media marketing is a great tool to incorporate into your online marketing plan to promote your law practice. Check out my 6 tips below to kick-start or enhance your law firm’s social media marketing campaign.
Simple Social Media Marketing Tips to Follow
1. Develop a Social Media Marketing Strategy
Your law firm should develop a social media marketing strategy before it launches a social media marketing campaign. A social media marketing strategy will help you outline the goals and objectives of your social media marketing plan. You will need to create a well crafted message to promote your law firm on social media channels. This message should compliment your overall goals and objectives regarding your social media marketing plan.
Once you establish a concise message to promote your law firm, you will need to find the right social media website to spread your message. Take time and evaluate social media platforms to determine if they are the right fit for marketing your law firm. For instance, you may find that Google+ is a better marketing platform compared to Twitter.
2. Be Consistent
You must be consistent in marketing your law practice on social media websites. Do not create a social media account and neglect to supply it with content. In order to maximize your social media marketing efforts, you will need to provide content to your followers on a daily basis. When you actively share content on social media websites, you help solidify your law firm’s marketing message.
I recommend you designate a specific block of time to execute your social media marketing plan throughout the work week. You cannot expect to find new clients on social networks if you do not put forth the required effort.
3. Follow Your Blog Subscribers
Engage with the individuals who follow your blog. They may turn into potential leads.
4. Put Social Share Icons on Business Cards, Brochures, Emails, Website, & Office Location
I highly recommend you incorporate your law firm’s social media marketing campaign into your offline marketing plan. Put social icons on business cards, brochures, emails, website, and office location to show your clients and prospective clients that they can connect with you on social media platforms. This is a good way to get new followers and increase social engagement with new clients.
5. Blog More
I cannot stress how important blogging is for law firm social media marketing. A blog can help you promote your marketing message to your readers directly. I recommend you blog at least once a week. If you do not have time to write legal content, hire a professional to do it for you. San Diego Esquire provides legal content writing services for law blogs.
Use your social media channels to share your blog content. Sharing your blog content on social media websites will bring more traffic to your website and increase brand awareness.
6. Measure Social Media ROI
I recommend you measure your social media ROI quarterly. There is no point in using social media to market your law practice if you do not measure your ROI. You may be wondering what is social media ROI? Your social media ROI should reflect your law firm’s social media marketing goals and objectives. For instance, one of your law firm’s social media marketing goals may be to get more traffic to your website. To measure the ROI for this goal, you could routinely monitor the traffic flow to your website throughout your social media marketing campaign. You can use Google Analytics to measure how many people are being referred to your website through social media channels.
I hope you found this article helpful. Please share this article with other lawyers and law firms so they can review these social media marketing tips. Thank you.