Advertising your law firm on social media networks can help you generate new client leads. In particular, paid social media ads can help you promote your law practice to a mass of individuals outside your firm’s regular following.
Read on to learn how to effectively advertise your law firm on social media networks by utilizing paid promotional advertisements.
Step 1: Design a High Converting Landing Page
Every social media campaign you use to promote your law practice should be tied to a custom landing page. Since people have short attention spans, you should quickly grab their attention by getting straight to the point. Do not create a 700 word landing page. Keep it short and simple. You should include graphic elements that make your page POP! The page should include a highlighted call-to-action that is clearly visible to your readers.
Step 2: Pick a Social Network
I recommend you advertise on a social network in which your law firm has the most social engagement. Unfortunately, not all social networks allow for paid advertisements; however, Twitter, LinkedIn, and Facebook do.
I usually advise my clients to advertise on Twitter. Twitter provides the best bang for your buck and will generate a great amount of exposure for your law firm. Check out my latest article on Law Firm Social Media Marketing Basics for a detailed overview regarding paid social advertisements to help market your law firm.
Step 3: Create a Catchy Advertisement
You should spend time researching and drafting a catchy advertisement. Make sure your advertisement includes a call-to-action that will incite your followers to click on the link to your landing page.
Step 4: Convert & Follow-Up
Most social networks will provide you with campaign insights to help you measure your law firm’s overall social marketing performance. Use these insights to help you convert new clients leads. For instance, on Twitter, you will be able to see who responded, re-tweeted, and/or favored your paid advertisement. I recommend you send a follow-up email to these individuals in an effort to convert them into new clients.
Step 5: Keep it Ethical
Before you use a paid social advertisement campaign, make sure you review your state bar rules regarding social media advertisements. Your state bar may require you to use a advertisement disclaimer for your paid solicitation.
I hope you found the tips above helpful. Please share this article with other lawyers whose law firm could benefit from paid social media advertisements.